Market Your Certification

Becoming Select Certified makes you part of a truly elite group of irrigation professionals — and gives you instant credibility. Since 1983, the Irrigation Association’s certification program has set the bar for industry professionals, recognizing exceptional commitment to efficient water management and irrigation best practices.

Municipal, corporate and residential customers, as well as agricultural producers, are increasingly demanding certified professionals for their projects. Promote yourself to current and prospective customers, employers and business partners with the following ideas and free tools:

• Make your new credentials a regular part of doing business.
• Promote your expertise through IA’s online directory of certified professionals.
• Develop an outreach strategy for current and prospective customers.
• Find new customers with targeted advertising.
• Increase your visibility with effective public relations.
• Qualify for new business opportunities as a certified professional under EPA WaterSense Labeling Program or USDA Technical Service Provider. 

The IA has developed a number of free tools to help you differentiate yourself from the competition. Resources include certification logos, sample press releases and giveaway materials, customizable ads and PowerPoint templates: 

• Select Certified marketing materials
• Landscape certification program logos:
  • Certified Irrigation Technician (CIT )
  • Certified Landscape Irrigation Auditor (CLIA)
  • Certified Golf Irrigation Auditor (CGIA)
  • Certified Irrigation Contractor (CIC)
  • Certified Irrigation Designer (CID)
  • Certified Landscape Water Manager (CLWM)
• Agriculture certification program logos:
  • Certified Agricultural Irrigation Specialist (CAIS)
  • Certified Irrigation Designer (CID)

The IA also offers custom stamps and embossers to mark your work with an official seal of expertise:

• Stamp Order Form